{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While many deluxe brand names drive direct exposure through social media sites marketing, celeb collaborations and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not changed a lot in years; it does not have TikTok, and does not give celebs complime